It’s been a big month for Revel Bikes. Earlier, the brand was extremely proud to announce the opening of their new facility in Taiwan. Now, perhaps in even bigger news, Why Cycles is being rebranded.
But first, a bit of history. After leaving Borealis Bikes, Adam Miller had his own carbon bike brand in his long-term plans. But while he worked on that carbon brand behind the scenes, he did what anyone would do – he started a titanium bike brand to pass the time. OK, that is probably an oversimplification, but the fact is that Why Cycles was born in 2016, with Revel Bikes following a few years later in 2019.
While the two brands use completely different build materials, there are a lot of similarities between Why Cycles and Revel Bikes. Both are founded on the idea of making the bikes that Adam and his team want to ride. All of the models feature progressive, but not extreme geometry, cool graphics and branding, and are designed for modern riding – whether that’s loaded gravel riding on 50mm tires, or shredding the latest downcountry XC/trail bike.
Even though Why Cycles already has a unique brand identity, the Revel/Why team have decided it would be be best for both sides to absorb the Why Cycles brand into Revel Bikes. The result is an even stronger lineup from Revel Bikes with options in carbon fiber, titanium, and Reynolds 853 steel. All of the Why Cycles models you know and love will continue under the Revel flag, with the R+ gravel bike and El Jefe hardtail available now and the rest of the lineup following.
We’re also happy to see that fun graphic details like the unique quotes on the inside of the chainstay are continuing on. New bike day is even more exciting when you don’t know what you’re gonna get!
More importantly, Revel notes that there will even be some price reductions for select titanium models and all of the lifetime warranties carry over.
“I’m thrilled to combine the Why Cycles products into the Revel Bikes brand, and the updates we made for future-proofed drivetrain compatibility are pretty awesome too. We’ve been operating both brands out of the same facility with the same people and same engineering processes, so it just makes sense to have it finally be the same brand,” states Adam Miller, Revel Bikes founder and CEO. “Revel will now be a true reflection of our obsession for all types of bikes under one roof and allow us to pass greater savings to our customers while providing the best customer service possible.”